【PWC案例分析_IKEA】 Content 1. Introduction..........................................................................................2 2. IKEA’s international expansion...................................

......................2 2.1 Background of globalization for IKEA.........................................................3 2.2 The reasons of IKEA's international expansion successful.........................3 2.2.1 Unique design.............................................................................................3 2.2.2 Low-cost strategy.......................................................................................4 2.2.3 Special cultural...........................................................................................4 2.2.4 Selling the way of the life..........................................................................5 2.3 The challenge IKEA meet when entering foreign markets and the adjusting strategy IKEA have to do............................................................................5 2.3.1 Challenges..................................................................................................5 2.3.2 Adjust measures..........................................................................................6 IKEA development in America...........................................................7 3.1 Why to choose Pennsylvania..........................................................................7 3.2. The difficult IKEA meet in America.............................................................8 3.3 The ready-to assemble and BUSH................................................................9 Data and statement............................................................................10 4.1 Pro-Forma Profit and Loss statement........................................................10 4.2 Cash flow statement.....................................................................................11 4.3 Internal Rate of Return (IRR)....................................................................12 Conclusion..........................................................................................12 References...............................................................................................13 Appendix 1..............................................................................................14 Appendix 2..............................................................................................15 IKEA Case Study Introduction International business is a term used to collectively describe all business transactions, include private and governmental, sales, investments, logistics, and transportation hat take place between two or more regions, countries and nations beyond their political boundary. (Wikipedia. ND) In other words, International business involves any business transaction between parties from more than one country. It includes such activities include merchandise exports and imports, service exports and imports, international investments, other forms of international business activity include licensing, franchising, management contracts, for example: selling raw materials, inputs or finished products across borders, operating plants in other countries to take advantage of local resources, and borrowing money in one country to finance operations in a second country. (Griffin. 2010) International business is different from domestic business in that it necessarily involves transactions that cross national borders while domestic business does not. IKEA is a successful case for international business, it establish in Sweden in 1943, now, IKEA owns 240 stores in the 34 countries and regions. "For most people create a better daily life" is IKEA's inception working target, so i will mainly talk about the IKEA and international business as following. IKEA' s international expansion In 1943, IKEA founded by Kamprad in Sweden, it is the world's largest furniture manufacturing and retail manufacturer. For international expansion, IKEA's growth trajectory reflects the general rule of multinational company development and expansion after Second World War: follow the law of international strategy, when the global company copy of the successful experience, take into account the adaptability of the company culture. IKEA production and sale of globalization has mature, the homeland concept is fuzzy, company advocates its way of life around worldwide marketing, and the product as the carrier of culture and received attention, pay more attention to the adaptability of corporate culture, use the proper way to integrate local life and culture elements into product design. (Shen. ND) 2.1 Background of globalization for IKEA Enterprise globalization is divided into two parts: the production globalization and market globalization. Last century 50s, forced by the domestic colleague of extrusion, IKEA are forced to look for raw materials

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